Collection: Advertising
Advertising in the developing world was dominated by agencies in the imperial powers, especially from London and Paris. J. Walter Thompson became the first American agency to expand internationally with the opening of J. Walter Thompson London in 1899. It expanded across the globe, becoming one of the first American agencies in Egypt, South Africa and Asia. Much of the pressure to expand came from General Motors, which wanted to export its automobiles worldwide. Ford turned to N.W. Ayer, which began its expansion in Europe and Latin America in the 1930s. The typical policy was to put an American manager in charge, and hire a staff drawn from locals who had a better understanding of the language and the culture. In 1941–42, however, Ayer closed its foreign offices and decided to concentrate on the American market.
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Cacao Lacte, Lucien Lefevre
Regular price From $39.00 USDRegular priceUnit price / per -
Cafe Noir, 1938
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Cesare Urtis & Co., Torino - Fortniture Electriche, 1899
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Chocolat Suchard
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Cintura Calliano Contro il Mal di Mare, 1898, A. Hohenstein
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Disques Odeon, Paul Colin, 1929
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Edith Piaf Portrait
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Emprunt National, Lucien Metuck, 1920
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Etoile du Nord - Pullman Train
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French Truck 1920's UNIC
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Gladiator Bicycles
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Grunwald 1410: Berlin, 1945, WWII
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Huile d'Olive Superieure de Nice
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Ideal of Beauty
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Jeux Olympiques, Jean Droit, 1924
Regular price From $39.00 USDRegular priceUnit price / per -
Josephine Baker, Revue Negre by Paul Colin
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