Early in 1947, Christian Dior launched his fashion house's first collection. The war had come to an end and with it the image of the 'soldier girl with a boxer's build'. In her place came Dior's 'woman-flower', with prominent bust, cinched waist, flat stomach, rounded hips and very full skirt. Immediately dubbed the 'New Look" by Harper’s Bazaar editor in chief Carmel Snow, the "hourglass" figure and its extravagant demand for fabric created a furore – but also met with the instant, dazzling success that made it the emblem of the decade.
Other competing styles were just as remarkable: Balenciaga's 'barrel' line with its flared back and waist; and, at the opposite pole from the New Look, the dramatically innovative Chanel line of 1954 with its simple, straight suits.